Why Pulp Press only puts out 23,000 word “novellas”

The reason for this is because we would like to encourage reading in people who would normally read, or do not have the attention span for full-sized novels. We believe that the short attention span, as mentioned above, is a symptom of the continuous bombardment of rubbish TV and dubious entertainment via the internet.
By providing action packed, exciting, compact stories we have stronger chance of weaning people away from the TV, internet etc and back to good old fashioned reading.